What are the Top 10 Marketing Questions New Business Owners Ask?
As a company focused on marketing education, we have interacted with many entrepreneurs. Based on our experience, here ar the top 10 questio
Marketing Plans Don't Have to Be Hard
Not quite as bad as the dreaded business plan, but still much avoided is the equally necessary,and useful, marketing plan. Marketing...
5 Keys to Online Marketing - For Authors
5 key building blocks for a successful book marketing strategy.
Identifying Your Target Market - The “Hollywood” Approach
Many years ago, when I was writing the business plan for my first business, I was faced with the challenge of identifying or defining my...
5 Marketing Tools Every Author Should Have
5 must-have tools every author should be familiar with in order to sell their books and build their author brand.
A Marketing Fairy Tale - Part 10: Conclusion
The Fairy Godmother returns to review all of the pieces of marketing that the godmothers taught the woodman- money, alignment, reach, etc.