Marketing Plans Don't Have to Be Hard
Not quite as bad as the dreaded business plan, but still much avoided is the equally necessary,and useful, marketing plan. Marketing...
5 Keys to Online Marketing - For Authors
5 key building blocks for a successful book marketing strategy.
Identifying Your Target Market - The “Hollywood” Approach
Many years ago, when I was writing the business plan for my first business, I was faced with the challenge of identifying or defining my...
5 Marketing Tools Every Author Should Have
5 must-have tools every author should be familiar with in order to sell their books and build their author brand.
A Marketing Fairy Tale - Part 10: Conclusion
The Fairy Godmother returns to review all of the pieces of marketing that the godmothers taught the woodman- money, alignment, reach, etc.
A Marketing Fairy Tale - Part 9: Grasp
The final of the godmothers visits the woodman and explains how to not just engage your target audience but how to grasp their attention.