A Marketing Fairy Tale - Part 10: Conclusion
The Fairy Godmother returns to review all of the pieces of marketing that the godmothers taught the woodman- money, alignment, reach, etc.
A Marketing Fairy Tale - Part 9: Grasp
The final of the godmothers visits the woodman and explains how to not just engage your target audience but how to grasp their attention.
A Marketing Fairy Tale - Part 8: Interest and Need
Needs and Interests seem almost interchangeable, but godmothers Nancy and Irene explain the importance of addressing both of your targets.
A Marketing Fairy Tale - Part 7: Time
With all the information he has already learned, the woodman meets Tina, the godmother who teaches him about the importance of timing.
A Marketing Fairy Tale - Part 6: Events
The next godmother Edith explains the importance of planning events to reach the woodman's target market.
A Marketing Fairy Tale - Part 5: Knowledge
Everyone knows knowledge is power, but godmother Karen teaches the woodman about using the knowledge of his target market to reach them.
A Marketing Fairy Tale - Part 4: Reach
The next of the fairy godmothers arrives. Rita explains to the woodman about how to reach your target market.
A Marketing Fairy Tale - Part 3: Alignment
The woodman was surprised by how happy the shopkeepers in town were to put up the pictures of his chair in their shops. It was true that...
A Marketing Fairy Tale - Part 2: Money
The next day, the woodman returned to the same place in the forest where he had encountered the fairy godmother the day before. He was...
A Marketing Fairy Tale - Part 1: The Beginning
Once upon a time, there was a lonely woodman who lived in a remote part of the Carmick Forest. This woodman was also a gifted...
Money: How much money will you budget for your marketing efforts?
How much money will you budget for your marketing efforts? It is important to include marketing in your operating budget. Any money...