A Marketing Fairy Tale - Part 10: Conclusion
The Fairy Godmother returns to review all of the pieces of marketing that the godmothers taught the woodman- money, alignment, reach, etc.
A Marketing Fairy Tale - Part 9: Grasp
The final of the godmothers visits the woodman and explains how to not just engage your target audience but how to grasp their attention.
A Marketing Fairy Tale - Part 8: Interest and Need
Needs and Interests seem almost interchangeable, but godmothers Nancy and Irene explain the importance of addressing both of your targets.
A Marketing Fairy Tale - Part 7: Time
With all the information he has already learned, the woodman meets Tina, the godmother who teaches him about the importance of timing.
A Marketing Fairy Tale - Part 6: Events
The next godmother Edith explains the importance of planning events to reach the woodman's target market.
A Marketing Fairy Tale - Part 5: Knowledge
Everyone knows knowledge is power, but godmother Karen teaches the woodman about using the knowledge of his target market to reach them.
A Marketing Fairy Tale - Part 4: Reach
The next of the fairy godmothers arrives. Rita explains to the woodman about how to reach your target market.
A Marketing Fairy Tale - Part 3: Alignment
The woodman was surprised by how happy the shopkeepers in town were to put up the pictures of his chair in their shops. It was true that...